Osmocare – Clean Pet & Vet Plus
Primovia managed the strategy and content creation for Osmocare, a Greek company offering natural and scientifically designed products for pets and companion-animal spaces.
The collaboration focused on two key products: Clean Pet, an aromatic powder for cat litter made with 100% natural Greek ingredients, and Vet Plus, designed for spaces with pets, which absorbs unpleasant odors and promotes a healthy and safe environment without chemicals.
Challenges
The strategy emphasized the natural, antimicrobial properties and science-driven approach of the products, enhancing consumer trust and positioning Osmocare as a recognized brand in a field linked to hygiene and microbial prevention.
- Strategic content planning and branding
- Creation of social media posts for Instagram, Facebook, and other digital channels
- Scientifically informed copywriting and storytelling
- Development of promotional and educational materials







