xPantia / Nom-Nom
Primovia handled the full design and implementation of xPantia’s digital presence, a Greek food technology company with a strong scientific focus. The centerpiece of the project was NomNom, an innovative edible baby teether specifically designed for the teething period.
Challenges
The goal was to create a brand and website that inspire absolute trust among parents, highlight the rigorous scientific research behind the product, and communicate in a simple, human, and reassuring way.Our strategy connected scientific evidence with parents’ emotional need for safety and care. We developed a clear brand narrative that starts from Research & Development (R&D) and translates seamlessly into the daily user experience for the baby.
Our Solution
We managed the website’s structure and flow, full copywriting, and translated technical product features into meaningful benefits for the end user. Special attention was given to product safety, natural ingredients, ergonomics, and the contribution of NomNom to healthy development and preparation for solid foods.
Results
The final result is a modern, clean, and trustworthy digital presence that positions NomNom as a safe, scientifically validated alternative to traditional baby teethers, while reinforcing xPantia’s identity as an innovative and scientifically responsible company.
A project that combines strategic thinking, medical marketing expertise, and meaningful communication in one of the most sensitive areas: the health and development of babies.
How we can help you too
Primovia can simplify the most complex scientific topic, making it understandable and interesting. With the right strategy and combination of text and graphics, we ensure that even the most specialized concepts are made accessible to your audience.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing results.