Strengthening DHI’s Presence in Competitive Markets through Digital Strategy

DHI, a leading multinational scalp transplant clinic with global recognition and innovative methods, faced limited visibility in specific competitive markets in Europe. Despite its innovative services, the clinic had not developed a strong digital presence in these regions, resulting in stakeholders being unaware of the unique benefits of its award-winning methods.

Goal and Challenges

Our goal was to enhance DHI’s visibility and communicate the superior quality of its services in competitive regions where the previous strategy was not working. Key challenges were limited public knowledge of DHI and the need for a more personal approach that emphasized the credibility and uniqueness of its services.

Strategic approach

To achieve the objectives, we designed a targeted digital strategy that included:

• Social Media Management: We took over DHI’s social media for two years, with the goal of building a solid relationship with audiences in target areas. We emphasized direct and personal communication, creating a profile that was more accessible and closer to the needs of patients.
• Highlighting Uniqueness: We highlighted DHI’s innovative, world award-winning services, such as its unique transplantation method.
• Adapting Branding: Using DHI’s strong branding elements, we added a more human touch, emphasizing care and trust.
• Creating High Quality Content: With articles, graphics, and custom visuals, we explained the innovation and benefits of DHI’s services, building audience trust.

Impressive Results and Success

Our strategy had immediate and measurable results. In just four months:

• Sales and appointments skyrocketed, reaching the clinic being fully booked for six weeks, with availability quickly running out.
• Areas where DHI had little presence emerged as key growth pillars for the clinic.

This success proved that, with the right strategy, even the most complex scientific products can be communicated effectively, building DHI’s confidence and reputation in new markets.